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Maypop Creative Studio

Strategy-first design thinking from Website Redesign Expert Carolyn Leasure. For solopreneurs, service pros and coaches who are done duct-taping their tech: get the newsletter that does what your tech said it would.

world cup annoyed gif

🛶 a real pain in the ass

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ a Squarespace raised their prices 25% last week, and the internet lost its mind. I was annoyed too, for the record. (25%?? In this economy???) Posts turned into a pile-on almost immediately. People came out of the woodwork about every...

🛶 One day when I'm on my deathbed

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ a One day when I’m on my deathbed, surrounded by loved ones who are weeping uncontrollably over my body, I will use my final breath to whisper: “Stop… buying… courses…” And then I’ll flatline. And my family will be like, “welp, she was...

🛶 The bunk bed is in the living room

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ a I call this story: Mold in the Time of Diarrhea Lettuce This week we are moving our family of 4 into temporary housing because of mold and water damage in our house. Plus have to get ALL the furniture out of the kids’ room (bunk bed!!), my...

🛶 wrong question, every time

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ a She looks absolutely miserable. “The setup took me 3 days instead of an hour, and then finally, I got it all done and think it’s going to work! But now instead of actually running the thing, I’m again spending hours trying to figure out...
carolyn's feet in the hammock, in front of the treeline.

🛶 I use it. I'll say it.

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ The day has already been a clusterfuck. I’ve been ready to sign off since lunchtime. Thank god I can snag 10 minutes to myself, lazing in our backyard hammock, before the after-summer camp stampede begins. (Hanging this thing, by the way, is...

🛶 3 days off the grid

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ I’m writing this email on Tuesday, while my kids demolish the living room, knowing that by the time you read it I'll be in Shenandoah National Park with zero wifi and a brick for a cell phone. And I have two clients onboarding. Plus new...
Celebrity gif. Jennifer Lawrence grimaces in front of a microphone during a panel as if to say, "Yikes!"

🛶 The extrovert costume

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ People assume I'm an extrovert. (I'm not.) I'm a "loves people one-on-one, weird in groups, late-diagnosed-ADHD, can't always tell if I'm being too much or too quiet, need a post-socializing dissociation spell" kind of person. And on a very...

🛶 71% of your audience expects this

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Thank you so much! I'm super appreciative of alllll of you who took my audience research survey. I'm overwhelmed at how many people were game! My next step is conducting more in-depth interviews (about 12). TBH this is something I recommend...
carolyn leasure, founder and creative director of Maypop Creative Studio, working with a client

🛶 What happens after the Yes

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ I know you've been in Beast Mode for yearrrsss. You built your site, wrote your copy, figured out your tech, made all of it work. And now…a teensy part of your can-do, very tired brain is thinking about handing some of it over to someone...

🛶 I evaluated 98 businesses in 1 week

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ 🤦🏻♀️ "I'm sooo sorry, my graphics are DIYed from like 5 years ago."🤦🏻♀️ "I don't have anything other than a couple headshots, is that ok?"🤦🏻♀️ "I spent too long down the DIY rabbit hole when I made these, and never had any real graphics. I'm...